5 People Average

“
You are the average of the five people you associate with most. So do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn't making you stronger,
”
- Tim Ferriss, author of The 4-hour Work Week

During my Intership at Farmgroup in Bangkok, Thailand, the Creative Director gave me some advise: "work in a place that has other creatives better than you." In this way he suggested, I would grow as a designer. When I came back to Calgary, Canada I had the fine opportunity to meet Irving Torres and Alyssa Dunn. Torres was at the beginning stages of creating the collective. This collective pushes me to be better, work harder and execute with precision.

The Icon for the collective I designed to represent the index-fingers and thumbs of two hands framing a picture.

The Wordmark incorporates diagonal cuts suggesting editing, cutting, and upwards and forward action.